Printed material has it's place. But when it comes to newsletters, the e-version trumps the printed version every time. Why? Because you can link relevant messages directly to a call of action. If you have an ecommerce website, this is the most effective way to keep in touch with your customers. Letting them know about new products or offering them exclusive discounts, this is your unique chance to connect with your customers and getting them to engage and hopefully buy whatever it is you are selling.
The average attention span of a human is 8 seconds. That is a whole second less than a goldfish. So make sure you grab attention from the very start. Namely the subject line.
So how do you make sure your newsletter stands out from the rest of them and avoid anyone clicking the dreaded 'unsubsribe' button?
For that, my friends, you hire our services.
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